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How Can You Winter-Proof Your Salon

Saturday, December 1, 2018 4:21 PM

How Can You Winter-Proof Your Salon

Does your salon see its fair share of cold temperatures and snow covered days? If so, it's important you take the necessary measures to winter-proof your salon for winter weather conditions. Although this may not sound like a fun priority, it will help reduce your energy bills, keep your salon running smoothly, and keep your clients safe in the parking lot and entryway. Here are five ways you can winter-proof your salon:

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| Posted in Salon Marketing

Fall Hair Trends to Watch

Wednesday, October 3, 2018 9:30 AM

Fall is in full swing, and this season it seems like the "lazy" look will be the trend everyone is talking about it at least according to New York Fashion Week. If the runways are any indication, this fall will be all about quick, messy looks and hair that hasn't been washed in a few days. Don't throw out your shampoo just yet, but check out these fall hair trends your clients might be interested in next time they're in your salon chair

1. Messy Chignon.

This is one fall trend that's perfect for women who are constantly in a hurry. The deconstructed chignon is an easy style for unwashed hair, and the messier you can make it look the better. This easy fall hair trend looks great with this fall's bold clothing designs, and it lets people know that you care about fashion without taking yourself too seriously.

2. Elaborate Headbands.

Headbands seem to go in and out of style periodically, but this fall they are definitely back in. The runways at New York Fashion Week were practically teeming with headbands made of every material imaginable, from fur to leather to intricate bead work. Headbands are a great option if you have clients at your styling station who are growing out bangs or who want to mask their roots when they haven't washed their hair. They also make a great accessory for up-dos and bridal hairstyles.

3. Slick Side Part.

This fall trend was everywhere on the runways at New York Fashion Week this year. The perfect "lazy" look for unwashed hair, a deep side part that's heavily sprayed or gelled is the perfect style to accompany your casual fall looks or your dressier evening wear. A slicked-down side part is also versatile and add a little gel or hairspray for a softer look, or really pour it on for a more sleek and futuristic feel. With this trend, it's important to create a clean, exaggerated part as far to one side of your client's head as possible.

4. Messy Middle Part.

As with the other fall trends, this hairstyle is quick and easy. Just create a messy zig-zag part and then use a flat iron to add emphasis. You can even set the zig-zag part in your sleep by gathering your hair into two braids or buns on either side of your head. While you sleep, the tension will set the part and make it more prominent looking. To add even more definition, use a flat iron at the roots.

Every year, people look to New York Fashion Week for the next big trends. This fall, when your clients come in for something new, try out one of these fun fall trends.

| Posted in Salon Marketing

How to Leverage Social Media to Promote Your Salon

Saturday, August 25, 2018 9:00 AM

How to Leverage Social Media to Promote Your Salon

Salons are a brick-and-mortar business. But, that does not mean they cannot use the latest in online marketing techniques to gain clients. People are relying more and more on social media for personal and business interactions. A smart salon owner will know this and make sure the company has a strong online presence. Social media offers a way to connect on a personal level with potential customers.

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| Posted in Salon Marketing

Train the Perfect Salon Assistant in Four Easy Steps

Wednesday, August 15, 2018 9:00 AM

Train the Perfect Salon Assistant in Four Easy Steps

A capable salon assistant can be an invaluable resource to salon owners, but perfect assistants are made, not born. A stylist fresh out of beauty school may not have much real experience working in a salon, but that doesn't mean they can't become a great assistant as long as they have a good teacher. Here are four easy steps for training the perfect salon assistant. 

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| Posted in Salon Management

4 Ways to Make Your Salon Greener

Monday, August 13, 2018 4:25 PM

Going green isn't just good for the environment. It's also a great way for your salon to save some money. Here are 4 easy ways you can make your salon a greener place, and save some money to boot:

1. Deal with the heat.

During the summer, your salon can get pretty hot between the high temperatures outside and equipment like hair dryers and heated styling tools inside. This can make cranking the air conditioning especially tempting, but before you adjust the thermostat, consider other greener options. For example, ceiling fans can help circulate the air while using less energy than the AC, and a multi-processor can speed treatments up significantly. Not only is using less energy good for the environment, but it can also help reduce your utility costs.

2. Utilize energy efficient lighting.

Lighting is an important feature in any salon. To reduce your carbon footprint and make your salon greener, be sure to switch from outdated incandescent bulbs to energy efficient LED or CFL bulbs. You can also use strategically positioned mirrors to help reflect natural light into your salon, reducing your energy use and helping you save on electricity (all while creating an open, airy environment for your clients and staff).

3. Add natural air filtration.

Something as simple as bringing more live plants and flowers into your salon can go a long way toward making your salon a greener place. Plants will help filter the ever-present salon chemicals from the air and are more visually appealing than commercial air filters¬Ě and they don't require any energy.

4. Use environmentally friendly products.

There are lots of eco-friendly products out there that can help you turn your salon into a green business. For example, if you're planning to update your salon's look this year, be sure to choose zero volatile organic compound paints, which are better for the environment and lower in chemical odors. You can also take advantage of eco-friendly salon furniture and salon equipment, which can help you reduce waste and save money.

By following the simple tips above, you can do your part for the environment and turn your salon into a green haven. Going green will not only benefit your clients, staff and the environment, but it can also help you reduce costs and save money.

| Posted in Salon Marketing

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