Creating a Men's Shaving Room in Your Salon

Monday, June 17, 2019 2:55 PM

If you have extra space in your salon that you've been meaning to do something with, one fun and unique option could be to convert it into a men's shaving room. Shaving spas are popping up all over the country, and there's no reason you shouldn't create your own. Imagine the options: you could offer couples packages for massages, haircuts, and shaves, thereby attracting an entirely new demographic - the husbands of your current clients!

Men need options for relaxation too, and they don't always feel comfortable in the salon the way women do. It's clear there's a market for a shaving room in cities. Here are a few suggestions for transforming a chunk of your space into a men's shaving room.

1. Decorate in an extremely masculine style.

Think hunting lodges and smoking rooms - dark wood tones and deep greens and blues. You could incorporate metallic elements as well. Choose black salon furniture and barber chairs to help contribute to the dark, muted appearance of the room.

2. Keep it separate as much as possible.

You don't have to have a door, but emphasize the privacy of the area as much as you can, maybe with something like a heavy brocade curtain. Men coming to your facility for a shave will not want to be subject to the more feminine space of your main salon room.

3. Make sure you're staffed appropriately.

Your shaving staff don't have to be men, but they absolutely must be trained properly to offer a close, traditional shave. Discuss the atmosphere with them as well, and be certain they understand the difference between the shaving room and the main salon area. It will be best to keep up a businesslike feel in the shaving room, as opposed to the more casual and fun vibe in the salon.

4. Advertise!

Tell your current clients to invite their husbands, friends, and family, and make announcements on social media so that people know your unique service exists.

A men's shaving room may not take over your existing business, but it can be a fun supplement that offers the public and your employees something new. As long as you have the space and a little extra capital to put into the effort, it can't hurt to give it a try!

| Posted in Salon Marketing

When a client sits down at your salon chair or styling station, they're looking for more than just a good beauty treatment and they also want to have a great overall experience. A big part of creating a good experience for your beauty salon clients is being able to engage your clients in conversation. Here are some tips to help you have great conversations with your salon clients.

1. Remember that people love to talk about themselves.

When in doubt about what to talk about with a client, keep in mind that people love talking about themselves. Ask a few questions about your client's life to get the conversation going and you're sure to win them over.

2. Get creative.

When engaging with clients, you don't have to stick to stereotypical questions. Asking what someone is doing this weekend or if they have any plans for the holiday are great, but with a little creativity you can start a real conversation with your clients that keeps them interested and shows them you're genuinely interested in talking with them.

3. Ask open-ended questions.

It's easier to keep up a conversation with salon clients if you ask questions that encourage the client to give more in-depth answers. If you ask a simple yes/no question, chances are a "yes" or a "no" are all you're going to get in reply. Instead, try asking more open-ended questions that keep the discussion flowing.

4. Keep client notes.

If you really want to go the extra mile, try keeping notes on conversations you have with your clients so you'll have some ideas about what to talk about the next time they come in. This will also show your clients that you don't just see them as an anonymous body in your salon chair.

5. Be a good listener.

Holding an engaging conversation with a client is about more than just waiting to ask the next question. To truly connect with your clients, you have to be a good listener. Pay attention to what your clients are saying and ask relevant follow-up questions. When your client is speaking, stay engaged rather than spending the time thinking up your next talking point.

Being able to engage your clients in conversation helps create a great experience for everyone who steps into your salon and shows clients that you see them as people, not just dollar signs. Next time a client sits down at your styling station or salon chair, try using the tips above to have a great conversation.

| Posted in Salon Marketing

Using Social Media to Promote Your Shop

Wednesday, May 1, 2019 11:27 AM

| Posted in Salon Marketing

3 Tips for Doing Hair in a Client's Home

Tuesday, April 16, 2019 4:23 PM

3 Tips for Doing Hair in a Client's Home

A great way to add a supplemental income stream to your salon business is to see clients at their homes during your off time. Home visits are ideal for clients who are willing to pay extra for this level of personal service, as well as clients who have trouble leaving the house (like new moms). You can charge a premium for home services, which can make it a very profitable endeavor for your salon.</p> While making money on house calls is easy, actually executing the service may be another story. When you work out of someone's home, you don't have access to the same equipment and resources you have at the salon, such as shampoo chairs and styling stations, so it's important to arrive at your client's house prepared. Here are 3 tips for stylists who are willing to take their services right to their clients: 

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| Posted in Salon Marketing

As a beauty salon owner, you know customer service is of the utmost importance. The entire beauty industry revolves around service, and you probably spend most of your time going out of your way to keep your customers satisfied. But what do you do when a problem customer is causing disruption in your salon? When is it appropriate to address their bad behavior? Here are three types of salon clients you shouldn't be afraid address when they cause disruption:

1. The client who's never on time.

Every salon owner knows this type of client, the one who never seems to be able show up on time. If you have a client who's been late to an appointment more than three times in a row, you shouldn't be afraid to address the issue with them. When clients show up late, it can throw off your entire schedule, which can make you seem unprofessional to other clients who did show up on time. Let your consistently late client know that it's unfair to the rest of your clients to bump them back to accommodate someone who can't keep their own schedule straight. If you don't feel comfortable addressing the issue with your client, try telling them their appointment is at an earlier time than it actually is.

2. The client who's way too loud.

Chances are you've had a client in your salon chair at some point who just doesn't seem to have an indoor voice. This can annoy other clients and cause you to look unprofessional. If chatting with your client is starting to sound more like a screaming match, it's all right to tactfully let your client know they're being too loud. In many cases, loud talkers aren't even aware of the issue, so don't be afraid to gently let your client know they're being disruptive.

3. The client who takes up all your time.

While most clients have an idea of how long their appointment should be, you'll inevitably end up with the one client who always manages to squeeze extra time out of you. They may ask you to try several different styles before making their decision, or spend so much time chatting during the consultation that it takes you 15 minutes just to get them to the shampoo bowl. Whatever the case may be, you shouldn't feel uncomfortable taking control and explaining that you need to keep things moving in order to keep your schedule on course.

Although the beauty industry is built around exemplary customer service, that doesn't mean you should feel uncomfortable addressing problem clients. If you find yourself dealing with any of the disruptive clients mentioned above, find a way to respectfully and tactfully address the bad behavior before it causes any further disruption.

| Posted in Salon Marketing

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