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Monday, June 17, 2019 2:55 PM
If you have extra space in your salon that you've been meaning to do something with, one fun and unique option could be to convert it into a men's shaving room. Shaving spas are popping up all over the country, and there's no reason you shouldn't create your own. Imagine the options: you could offer couples packages for massages, haircuts, and shaves, thereby attracting an entirely new demographic - the husbands of your current clients!
Men need options for relaxation too, and they don't always feel comfortable in the salon the way women do. It's clear there's a market for a shaving room in cities. Here are a few suggestions for transforming a chunk of your space into a men's shaving room.
1. Decorate in an extremely masculine style.
Think hunting lodges and smoking rooms - dark wood tones and deep greens and blues. You could incorporate metallic elements as well. Choose black salon furniture and barber chairs to help contribute to the dark, muted appearance of the room.
2. Keep it separate as much as possible.
You don't have to have a door, but emphasize the privacy of the area as much as you can, maybe with something like a heavy brocade curtain. Men coming to your facility for a shave will not want to be subject to the more feminine space of your main salon room.
3. Make sure you're staffed appropriately.
Your shaving staff don't have to be men, but they absolutely must be trained properly to offer a close, traditional shave. Discuss the atmosphere with them as well, and be certain they understand the difference between the shaving room and the main salon area. It will be best to keep up a businesslike feel in the shaving room, as opposed to the more casual and fun vibe in the salon.
Tell your current clients to invite their husbands, friends, and family, and make announcements on social media so that people know your unique service exists.
A men's shaving room may not take over your existing business, but it can be a fun supplement that offers the public and your employees something new. As long as you have the space and a little extra capital to put into the effort, it can't hurt to give it a try!