Have you recently moved to a new city and are wondering how to establish a client base in your new salon as extensive and amazing as the one you had in your old home? Or perhaps you haven't relocated but are setting up shop in a different salon and a non-compete clause in your contract prohibits you from directly inviting your current clients to follow you. You've already set up all the spa and salon equipment you'll need at your new location. Now here are some marketing ideas to help you reach out and attract new customers to your business.
First, make sure you have your old-fashioned bases covered. Take out an ad in your local yellow pages and newspaper classifieds. Many people looking for stylist services are still actively utilizing these resources. It doesn't have to be extensive, but it does need to get your name and service offerings out to the community.
Next, use all forms of social media that you're comfortable with (and consider familiarizing yourself with new ones!). Facebook may be the most effective in this case. You can create a business page that is separate from your personal page if you have one. Fill in all sections as completely as you can, especially the "About" page. You want to provide the public with as much information about your expertise as possible. What are your hours and location? Exactly what kinds of services can you provide, and what is your experience level? Ask your friends to share your new page on their own profiles to get the word out.
If you are legally able to do so, solicit testimonials from your favorite clients and post them as well. Did your oldest client's sister love the styles you did for her wedding last summer? Ask her to write up a brief description of her experience for you. Did another client appreciate you fixing up her daughter's botched home haircut attempt? See if she will explain how you salvaged it in a few short sentences. Personal recommendations like these will make all the difference in attracting new clients to your business.
Finally, don't be shy about promoting yourself in person wherever possible. Make sure other parents at your child's new school know what you do; mention it to new friends in any organizations or religious groups you belong to. Have a positive attitude and be honest and friendly, and before you know it, your styling chair will be booked to capacity!