If you've worked in a hair salon for any length of time, chances are you've come across the client who thinks they want to experiment with color but is afraid to commit once they actually make it to your salon chair. Color services are great money-makers, so it's in your best interest to try to convert your color shy clients into color enthusiasts. It's important to be careful, however. If the client truly isn't ready to color their hair, then they may not be satisfied with the end result no matter how amazing a job you do. To meet your color shy clients halfway and offer them color options that won't scare them away or require a long-term commitment, try using the techniques below.
1. Start the client out with a simple clear glaze.
For clients who express interest in color services but are especially hesitant to commit, try offering them a clear glaze option. Clear glaze is a semi-permanent treatment that has no pigment. It gives hair a translucent shine and smooths the cuticles, and only lasts about 6-8 weeks. This is the perfect introductory color service for your most color shy clients.
2. Try adding a few face-framing highlights.
For clients who are a little hesitant about coloring their hair but still want to take the plunge, some face-framing highlights may be just right. Add a few highlights around your client's face in a shade or two lighter than what you would use if you were adding highlights throughout their hair. This creates a beautiful sun-kissed effect that will grow out naturally as if your client's hair had been lightened by the sun.
3. Create a low-maintenance ombre effect.
Ombre is a great option for clients who are interested in coloring their hair but who don't want to come in constantly for touch-ups. Ombre is a low-maintenance service that most clients love, but just keep in mind that every time you trim their hair they'll lose some color.
4. Offer a rainbow colors option.
It may seem counter-intuitive to offer a color shy client rainbow colors, but rainbow hair colors actually fade extremely quickly, which may help with your client's commitment issues. Of course, not every client who ends up at your styling station will be on board with rainbow colors, so use your best judgment before you offer the service. This is a great color option for clients who aren't necessarily afraid of color, but who don't want to commit to a long-term change.
Color services can bring in a lot of money for your salon, but not every client who's interested in coloring their hair is ready for the commitment. To help ease your color shy clients into a new look, try using the techniques above.