If you're ready to strike out on your own and start your salon business, congratulations! You of course know you'll need the right space along with styling chairs, shampoo stations, and other salon furniture. But have you given some thought to what you'll call your business? A name might not seem like that big a deal, but in fact, it is the very first impression your salon will give visitors, and you want to make sure you convey the right things with your business name. Here are some factors to keep in mind when making your choice.
Who are your clientele? Do you want your business name to be flashy and modern to attract customers who define themselves as hip and trendy? In this case, think of single words that might describe your business, and avoid using the term "salon" in your name. But on the other hand, do you expect older or more traditional customers? In this case, you might consider going with something simple, such as "Sallys' Hair Salon and Spa" making it very clear what it is that you do. Similarly, if your aim is to attract more male clients, you might use "Barber Shop" rather than "Salon".
Are there other businesses with the same name or a very similar name to the one you're considering? Do a quick Google search to double check, and then it is also a good idea to consult with a legal team, just to make sure you're not infringing on any trademarks or copyrights that someone else may hold. This can save you the headache of having to change your name if it turns out later that someone else owns it.
Are there any negative or odd connotations associated with your name? Think big, but also locally. Does a high school in a rival town have a similar name? Are there local historical or political associations that your name might be reminiscent of? This is especially important to consider if you're not originally from the area and might not know its quirks. Check with someone you trust who would have insights.
Does it suit your style? If everything goes according to plan, you'll be living and breathing this name for quite a while, so make sure it's something you actually like! Your name should represent your brand and how you view your business. Think long and hard before you choose a name just because it's catchy.
With these tips in mind, you're sure to come up with a wonderful name for your salon or spa that suits you perfectly!