Creating a Men's Shaving Room in Your Salon

Monday, June 17, 2019 2:55 PM

If you have extra space in your salon that you've been meaning to do something with, one fun and unique option could be to convert it into a men's shaving room. Shaving spas are popping up all over the country, and there's no reason you shouldn't create your own. Imagine the options: you could offer couples packages for massages, haircuts, and shaves, thereby attracting an entirely new demographic - the husbands of your current clients!

Men need options for relaxation too, and they don't always feel comfortable in the salon the way women do. It's clear there's a market for a shaving room in cities. Here are a few suggestions for transforming a chunk of your space into a men's shaving room.

1. Decorate in an extremely masculine style.

Think hunting lodges and smoking rooms - dark wood tones and deep greens and blues. You could incorporate metallic elements as well. Choose black salon furniture and barber chairs to help contribute to the dark, muted appearance of the room.

2. Keep it separate as much as possible.

You don't have to have a door, but emphasize the privacy of the area as much as you can, maybe with something like a heavy brocade curtain. Men coming to your facility for a shave will not want to be subject to the more feminine space of your main salon room.

3. Make sure you're staffed appropriately.

Your shaving staff don't have to be men, but they absolutely must be trained properly to offer a close, traditional shave. Discuss the atmosphere with them as well, and be certain they understand the difference between the shaving room and the main salon area. It will be best to keep up a businesslike feel in the shaving room, as opposed to the more casual and fun vibe in the salon.

4. Advertise!

Tell your current clients to invite their husbands, friends, and family, and make announcements on social media so that people know your unique service exists.

A men's shaving room may not take over your existing business, but it can be a fun supplement that offers the public and your employees something new. As long as you have the space and a little extra capital to put into the effort, it can't hurt to give it a try!

| Posted in Salon Marketing

When a client sits down at your salon chair or styling station, they're looking for more than just a good beauty treatment and they also want to have a great overall experience. A big part of creating a good experience for your beauty salon clients is being able to engage your clients in conversation. Here are some tips to help you have great conversations with your salon clients.

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| Posted in Salon Marketing

3 Tips for Doing Hair in a Client's Home

Tuesday, April 16, 2019 4:23 PM

3 Tips for Doing Hair in a Client's Home

A great way to add a supplemental income stream to your salon business is to see clients at their homes during your off time. Home visits are ideal for clients who are willing to pay extra for this level of personal service, as well as clients who have trouble leaving the house (like new moms). You can charge a premium for home services, which can make it a very profitable endeavor for your salon.</p> While making money on house calls is easy, actually executing the service may be another story. When you work out of someone's home, you don't have access to the same equipment and resources you have at the salon, such as shampoo chairs and styling stations, so it's important to arrive at your client's house prepared. Here are 3 tips for stylists who are willing to take their services right to their clients: 

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| Posted in Salon Marketing

As a beauty salon owner, you know customer service is of the utmost importance. The entire beauty industry revolves around service, and you probably spend most of your time going out of your way to keep your customers satisfied. But what do you do when a problem customer is causing disruption in your salon? When is it appropriate to address their bad behavior? Here are three types of salon clients you shouldn't be afraid address when they cause disruption:

1. The client who's never on time.

Every salon owner knows this type of client, the one who never seems to be able show up on time. If you have a client who's been late to an appointment more than three times in a row, you shouldn't be afraid to address the issue with them. When clients show up late, it can throw off your entire schedule, which can make you seem unprofessional to other clients who did show up on time. Let your consistently late client know that it's unfair to the rest of your clients to bump them back to accommodate someone who can't keep their own schedule straight. If you don't feel comfortable addressing the issue with your client, try telling them their appointment is at an earlier time than it actually is.

2. The client who's way too loud.

Chances are you've had a client in your salon chair at some point who just doesn't seem to have an indoor voice. This can annoy other clients and cause you to look unprofessional. If chatting with your client is starting to sound more like a screaming match, it's all right to tactfully let your client know they're being too loud. In many cases, loud talkers aren't even aware of the issue, so don't be afraid to gently let your client know they're being disruptive.

3. The client who takes up all your time.

While most clients have an idea of how long their appointment should be, you'll inevitably end up with the one client who always manages to squeeze extra time out of you. They may ask you to try several different styles before making their decision, or spend so much time chatting during the consultation that it takes you 15 minutes just to get them to the shampoo bowl. Whatever the case may be, you shouldn't feel uncomfortable taking control and explaining that you need to keep things moving in order to keep your schedule on course.

Although the beauty industry is built around exemplary customer service, that doesn't mean you should feel uncomfortable addressing problem clients. If you find yourself dealing with any of the disruptive clients mentioned above, find a way to respectfully and tactfully address the bad behavior before it causes any further disruption.

| Posted in Salon Marketing

Whether you want to renovate your current space or build out a new one, finding the perfect contractor for your beauty salon can be a challenging process. Simple changes like getting new styling stations or salon chairs are easy enough, but if you're in the market for a more in-depth remodel, you'll need to find a reliable contractor. Chances are you're spending a significant amount of money to transform your salon, and with that kind of investment you want to make sure you find a reliable contractor you can count on to do quality work. If you're in the market for a contractor for your beauty salon, review the tips below to help ensure you make the right choice:

1. Ask about their past experience.

Building out beauty salons comes with its own unique set of challenges, so it's a good idea to look for a contractor who has some experience working with salons. Ask about what kind of projects the contractor has worked on in the past, find out if they primarily work on large-scale projects or just small renovations, and see if they have a portfolio they can share with you.

2. Find out about insurance and licensing.

Before you hire any contractor, ask about their licensure and insurance. If the contractor cannot supply proof of both, do not move forward with them. Banks usually require the contractor to be licensed in order for you to secure a loan, and insurance will protect you if anything unexpected happens on the job.

3. Visit other salons they've worked on.

If a contractor stands behind their work, he or she shouldn't be afraid to show you their past jobs. If you can, visit some of the other salons and businesses the contractor has worked on to get a firsthand look at the quality of their work. Ask the business owners if the contractor hit their deadlines and stayed within budget.

4. Find out how long they've been in business.

A contractor who has been in business for at least five years most likely does quality work that satisfies clients. If the contractor you're considering hasn't been in business long, this shouldn't necessarily rule them out, but in general contractors who have been in business longer deliver results you can count on.

5. Make sure you understand their payment terms.

Before you sign any contracts, make sure you are crystal clear on the contractor's payment terms. You should know exactly when payments are due and what you're actually getting for your money. Also make sure the payment terms cover scenarios like what will happen if the contractor does not meet a deadline or goes over budget. Don't hesitate to ask as many questions as you need to in order to understand the payment terms. If the contractor seems hesitant to answer or doesn't explain things in a way that quite makes sense, this should raise some major red flags.

Renovating your beauty salon or moving into a new space can be an exciting time for any salon owner - once the task of finding the perfect contractor has been completed, that is. To ensure you find the perfect contractor for your salon, be sure to follow the tips above.

| Posted in Salon Marketing

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