The holidays tend to draw an array of emotions - joyfulness, happiness, anticipation. As a business of allure, relaxation and style, it's vital that your salon remains a place of cheer and pamper for your clients during this whirlwind season. Don't let any client leave your salon with a bah humbug outlook. Here are five easy ways to add holiday cheer to your salon and clientele:
1. Deck the halls.
Turn the salon's atmosphere festive by adding simple decorations to your retail displays, front counter, entrance doors, and styling stations. Display decorations such as: Wreaths, Garlands, Christmas trees, Bowls filled with candy, Christmas lights, Playing holiday music throughout the salon will add the finishing touch to your adorning efforts.
2. Circulate relaxing scents.
Gift shopping, holiday parties, family gatherings and end-of-year stress at work may have your clients feeling tense. Help your clients relax during their appointment by diffusing natural and soothing aromatherapy oils. This subtle addition to your holiday vibe will make your clients associate your salon with ease and pleasure.
3. Dress in holiday colors.
This lively season screams red and green. Dress your salon in holiday colors by asking your stylists to wear festive colors, or switching their salon aprons to silver or burgundy. A collective holiday color scheme can go a long way in adding holiday cheer to your salon.
4. Pass out gifts.
Add surprises to your clientele's visits by giving them a small gift as they're paying for their service. Your clients will love your thoughtfulness and will leave with a smile on their face. Your gifts can include: Coupons to your services, Discounts to your products, Gift cards to neighboring restaurants and shops, Sweet treats. Don't forget to include a genuine, handwritten message with each gift. Personalization goes a long way in the eyes of your clientele.
5. Distribute holiday mail.
Consider stepping outside of your salon to spread holiday cheer to your clientele. Mail a holiday card to each client to let them know you value their business and wish them a safe and happy holiday and new year. To make your cards stand out, employ these three steps: Include a holiday picture of the salon team, Have the client's personal stylist write a quick note of gratitude, Include exciting offers, events, and promotions happening in the new year.