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Tips to Prevent Summer Damaged Hair

Tuesday, July 9, 2019 3:00 PM

We all know that summer fun and sun can wreak havoc on our hair, but this may not be something our clients are thinking about regularly. Provide these tips to help your clients learn how to take better care of their hair while they're out enjoying summer activities this year.

1. Make a trip to your stylist's salon chair. Because summer sun and aquatic activities can really dry out your hair, get ahead of the game with a trim. By ridding your hair of dead ends that are already dried out, you'll have a fresh start for the season.

2. Use hydrating shampoos and conditioners, especially products containing corn and soy proteins that can enhance hair by adding shine and body. Avoid anything that has sulfates, parabens, or sodium chloride in the ingredients, as these can dry out and damage hair. (As a salon owner, you should be sure to stock any products you'll be recommending on your retail display shelves so your clients can get them directly from you.

3. Your hair needs protection from the sun just like your skin. So just as you'd use a sunscreen lotion, you should guard your hair against UV rays with a UV-based hairspray or leave-in conditioner. Apply these products to damp hair so that they can sink in correctly and work most effectively.

4. Saltwater and chlorinated water can really do a number on your hair. This doesn't mean you can't hang out at the beach or by the pool, but take a moment to wet your hair down at the sink before enjoying the water. If your hair is already partially saturated, it will have less capacity to absorb ocean or pool water, which will help keep it from getting too dried out. This trick is also great for blondes to avoid ending up with greenish tinged hair from too much time in the pool.

5. To minimize breakage, comb your hair rather than brushing when it's wet. Also be sure to stock up on strong hair ties and avoid pulling your hair back too tightly. Alternate the way you pull it back daily to keep from putting strain on the same areas over and over. If you'll be in the hot sun for long periods, wear a ponytail with no part to protect your scalp.

Follow this advice, and you're well on your way to protected, healthy hair all season!

| Posted in Salon Marketing

As a salon owner, there are lots of creative things you can do to increase your business's revenue, even after normal business hours. As rent and other expenses continue to rise, it's important to think about adding additional revenue streams to your business to bring in more money. Here are a few ways you can make money with your salon after business hours.

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| Posted in Salon Marketing

When a client sits down at your salon chair or styling station, they're looking for more than just a good beauty treatment and they also want to have a great overall experience. A big part of creating a good experience for your beauty salon clients is being able to engage your clients in conversation. Here are some tips to help you have great conversations with your salon clients.

1. Remember that people love to talk about themselves.

When in doubt about what to talk about with a client, keep in mind that people love talking about themselves. Ask a few questions about your client's life to get the conversation going and you're sure to win them over.

2. Get creative.

When engaging with clients, you don't have to stick to stereotypical questions. Asking what someone is doing this weekend or if they have any plans for the holiday are great, but with a little creativity you can start a real conversation with your clients that keeps them interested and shows them you're genuinely interested in talking with them.

3. Ask open-ended questions.

It's easier to keep up a conversation with salon clients if you ask questions that encourage the client to give more in-depth answers. If you ask a simple yes/no question, chances are a "yes" or a "no" are all you're going to get in reply. Instead, try asking more open-ended questions that keep the discussion flowing.

4. Keep client notes.

If you really want to go the extra mile, try keeping notes on conversations you have with your clients so you'll have some ideas about what to talk about the next time they come in. This will also show your clients that you don't just see them as an anonymous body in your salon chair.

5. Be a good listener.

Holding an engaging conversation with a client is about more than just waiting to ask the next question. To truly connect with your clients, you have to be a good listener. Pay attention to what your clients are saying and ask relevant follow-up questions. When your client is speaking, stay engaged rather than spending the time thinking up your next talking point.

Being able to engage your clients in conversation helps create a great experience for everyone who steps into your salon and shows clients that you see them as people, not just dollar signs. Next time a client sits down at your styling station or salon chair, try using the tips above to have a great conversation.

| Posted in Salon Marketing

Using Social Media to Promote Your Shop

Wednesday, May 1, 2019 11:27 AM

| Posted in Salon Marketing

3 Tips for Doing Hair in a Client's Home

Tuesday, April 16, 2019 4:23 PM

3 Tips for Doing Hair in a Client's Home

A great way to add a supplemental income stream to your salon business is to see clients at their homes during your off time. Home visits are ideal for clients who are willing to pay extra for this level of personal service, as well as clients who have trouble leaving the house (like new moms). You can charge a premium for home services, which can make it a very profitable endeavor for your salon.</p> While making money on house calls is easy, actually executing the service may be another story. When you work out of someone's home, you don't have access to the same equipment and resources you have at the salon, such as shampoo chairs and styling stations, so it's important to arrive at your client's house prepared. Here are 3 tips for stylists who are willing to take their services right to their clients: 

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| Posted in Salon Marketing

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