If it's been a while since you did any updating on your salon's website, now is the time. More than ever, customers are visiting sites online to get information about businesses before they make the trip to the physical location. Make it easy on your potential clients when they look you up. Hire a designer or use a service with templates.
The visual impression that your visitors get from your website is almost as important as the information you provide. You need a clean look with no elements that distract from your images and copy. Avoid flashy visuals and stick to a simple, sleek look. If you don't have web design experience, this is one thing that is definitely worth investing in. A good designer can be pricey, but there are other options. You can sign up for a service such as Square-space, which offers solid templates, hosting, and support to help you along the way.
Provide high-quality images.
Clients who are researching salons definitely want to see what your place of business looks like. They want to feel reassured that the place they're considering for their beauty needs is clean and well organized. Make sure your photos clearly show your salon chairs, shampoo stations, massage tables, and floors, preferably on a bright sunny day with the windows open for additional light. Feature your photos prominently on your site.
Include simple copy and make it easy to find.
The most relevant information your site visitors will want includes business hours, location, and a description of the services you offer. Display these items prominently on your site, preferably on their own pages with easily navigable tabs. Another good feature to provide are brief bios of your stylists and other staff to familiarize your potential customers with your employees, as well as information on any events you host or community work you do.
If you're not confident in your own writing abilities, it's best to get help. You can hire a content writer or ask a friend who you know is good with words. It's very important to make a good impression with properly structured sentences and good grammar, so definitely don't skip this step. Make sure your writer knows to make the web copy succinct and to the point so your customers get the information they need right away.
By following these tips, you're sure to see an improvement in user experience on your website, which will ideally help drive more clients through your doors!